Company of the month - May 2016
New exciting market opportunities for SH Group in the East
SH Group specializes in development, production and servicing of hydraulics and mechanical system solutions for the offshore, marine and industrial sectors. SH Group has an extensive portfolio within offshore launch and recovery systems, service projects and can now add deck equipment through the company Nor Crane.
Expansion of customer base
Due to the global low oil prices companies are forced to cut into the bone and re-think their strategies, SH Group is no exception. The group's existing product portfolio has targeted a limited customer base related to inspection, diving, sub sea installations and lifeboat systems, and are geographically mostly in the North Sea basin.
By adding Nor Crane’s product range and existing locations, SH Group is now able to expand their customer base tremendously. They will now be able to serve both the conventional marine market together with the offshore market, now to all segments of vessels, like harbour tugs, anchor handling / towing vessels, windmill service etc. The additional products complete SH Group’s portfolio now to include winches and cranes for all types of vessels within the industry.
Nor Crane open doors in the East
SH Group has always wished to gain market share in the East, and with Nor Crane well established in Singapore, China and Dubai the doors are now more open than ever. Nor Crane is specialized in supply of complete crane and deck equipment for various ship types. Within its existence of 12 years in the Asian market, Nor Crane have supplied winches and cranes tailor made to meet ship owners and shipyards requirements all over Asia and Middle East.
Nor Crane’s contacts combined with SH Group’s existing products have opened new possibilities especially in China where new markets like ocean mining and new development within sub sea fields is being explored. Also in the Middle East where lifting of Iran’s sanctions now make it possible to access a totally new and exciting market.
SH Group A/S
Kuopiovej 20, 5700 Svendborg
Contact person, Nor Crane
General Manager, Asia
+65 961 707700